Even America’s most popular sports teams lack the audience scale and geographic dispersion to capture national TV budgets. Unfortunately, however, ad campaigns run across national sports networks (or even league platforms), simply cannot confer the brand association value nor resonating influence of an individual team’s deep connection with their lifelong fans.
So, how can brands leverage team affinity and prestige while still reaching broadcast-level audiences?
Direct Sports Network utilizes innovational Connected Television (CTV) technologies to deliver SuperFans exclusive programming from their favorite teams & athletes, while enabling advertisers to reach millions of sports fans by running video ad campaigns across hundreds of team-branded CTV apps…all with a single IO.
Sometimes the most effective method to evaluate a prospective media investment is to experience the network for yourself. Previewing Direct Sports Network is like a virtual Upfront presentation, but without the travel or the crowds. You’ll need a Smart TV, game console, or one of the streaming media players shown below. Click on the brand of your preferred device, follow the step-by-step instructions, and you’ll be watching DSN within minutes…